May 27, 1986
I have been trying to figure out what we should do next in the way of advertising. The material that we sent out earlier in the year was addressed to previous purchasers of books and to sample groups of other categories. The response from the previous customers was reasonably good, and enough business was developed to justify the expense of advertising. But the response from the test groups (physicists, astronomars, engineers, etc.) was not sufficient to warrant a large-scale mailing to any one of them. So we have a problem.
It would be particularly helpful if we could stir up a little interest among the physicists, and I have one idea that I believe might appeal to them. In view of all of the clarification of fundamentals that we have accomplished in recent years, particularly with respect to the role of scalar motion, it should now be possible to describe the initial steps in the theoretical development in a concise enough manner to cover a significant amount of territory in a few pages. The physicists are evidently unwilling to spend any substantial amount of time and effort examining our product as a whole, but they might be willing to take the few minutes that would be required to see how the development gets started. It seems to me that they ought to be impressed with the scope of the results that are obtained almost immediately.
So I have prepared the enclosed outline of the first portion of the deductive development. To facilitate the explanation I have restated the basic assumptions of the theory in a somewhat different form, in which I am emphasizing the fact that we are defining the motion that we postulate as the sole constituent of the universe.
I would appreciate any comments you may care to make concerning the outline itself, also your opinion as to whether we ought to try it in a test mailing. I had in mind handling this like the previous tests; that is, a limited number sent out under the ISUS name by NPP at their expense, with the objective of determining whether a large-scale mailing will be feasible.